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Fancy proposals. Simple jobs.

Real quotes tradies have been handed, with the other business's name removed. What the quote said, what it means in plain English, and what the work actually took.

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Case 1

A plumber was quoted $2,500 for a logo and a business card.

  • The quote said"Full brand identity": brand discovery and direction, logo and brand mark, brand identity, brand guidelines, business cards, final files.
  • In plain EnglishA logo, colours, a font and a business card.
  • What it tookAbout half an hour for the first round: 3 logo concepts, 70 logo files, 12 pages of brand guidelines, a print-ready business card and a website mockup.
  • The quote he was sent: Full brand identity, $2,500, with six line items. The agency's name is removed.
  • What that means in plain English: brand discovery is a chat about your business, a submark is a small version of your logo, brand guidelines are a PDF on how to use your logo.
  • So we built it. It took about half an hour. The logo redrawn as proper artwork, shown with a sample name and colours.
  • Business card, ready for the printer, front and back, with sample details.
  • A website mockup in the same look. That wasn't in the quote.
  • About half an hour of work: 3 logo concepts, 70 logo files, 12 page brand guidelines, 1 print-ready business card, 1 website mockup.

A real quote. We've removed the agency's name. The designs are shown with a sample name and colours. This was the first round; his feedback and changes come next.

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