Blog
Tech, marketing and AI for tradies, in plain English.
What you'll find here: straight explanations of the things tradies get quoted and charged for online, what they actually are, and how to tell whether the price is fair.
What we write about
Most of what tradies get sold online comes wrapped in words nobody explains. Each article here takes one of those words, or one line off a real quote, and says what it is, what it should do for your business, and what to ask before you pay for it.
- Websites: what a trade business's site needs, what it doesn't, and what the monthly fee is meant to cover.
- Getting found on Google: your Google Business Profile, reviews, and what "SEO" work looks like month to month.
- Quotes and contracts: how to read an agency proposal, what a retainer is, and when a lock-in term is a red flag.
- Paid advertising: how Google and Facebook ads are charged, and how to tell whether they're bringing in work.
- Systems and apps: keeping quotes, jobs and invoices in one place without paying for software you won't use.
- AI: which tools save a small trade business time, and which are hype.
Latest articles
- Digital marketing for plumbers: the simple versionThe four things that bring a plumber more calls, in the order to do them, what you can skip, when ads are worth it, and how to tell if any of it is working.
- Why agencies talk in jargon, and how to see through itWhy agencies use jargon, how to tell useful shorthand from price-hiding, the common terms in plain English, and five questions to ask before you sign.
Want something explained?
If you've been handed a quote, a report or an invoice you can't make sense of, send it to us. We'll explain it in plain English, free. If it's a question other tradies are asking too, we'll write it up here with your details left out.