They hide the price in jargon. I don't.
Web, IT, software, marketing: too many agencies bury what you're paying for under technical language. I'm Andrew, a tech, marketing and AI consultant for tradies. I explain what you're being sold, work out what your business actually needs, and do as much or as little of it as you want.
Site rules
- No jargonIf I use a word you don't know, pull me up.
- Bring me what you've been handedAny agency's quote, report or invoice, explained free.
- A clear proposal before work startsEverything in writing. You say yes first.
- You'll know how it worksWhat I've set up, what it runs on and who holds what.
- Ongoing costs named on day oneEvery one of them, and you can cancel any time.
Free quote check.
Been handed a quote you can't read? Send me what you've been given, or what you're already paying for, and I'll go through it with you line by line: what each thing is, what it does for your business, and whether the number looks right. It costs you nothing.
Getting you higher up Google. Ask what they actually do each month.
Meetings to work out what you want, before any work is done.
Keeping your website switched on, and fixing it when it breaks.
Rent for the software your site or system runs on.
You can't leave for a year, whether it works or not.
As much or as little as you need.
No packages and no ladder to climb. Two steps, and the ball's in your court the whole way.
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We talk
Face to face in Sydney, or a video call anywhere in Australia. Everything and anything is on the table: how the business runs, what's not working, what you've been quoted elsewhere. I bring the full list of what I can do, and we work out together what you actually need.
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You get a proposal
Everything we landed on, clearly laid out: what I'll do, what it costs and any ongoing costs. Take all of it, some of it or none of it. Once you say yes, the work begins.
Jargon buster.
Words that turn up on quotes and invoices, and what they mean on site.
- SEO
- Work that moves you higher up Google's list when someone searches for your trade.
- Google Business Profile
- Your free listing on Google Maps: the box with your phone number, hours and reviews.
- PPC or Google Ads
- Paying Google each time someone clicks your ad. The clicks cost money whether they call or not.
- Lead
- Someone who got in touch about a job. Not the same as a job.
- Domain
- Your web address, like yourbusiness.com.au. Rented by the year.
- Hosting
- The computer your website lives on. Also rented, usually monthly.
- CRM
- A customer list with a memory: who rang, what you quoted, what you did.
- Scope
- The list of what's included in the job. Anything not on it costs extra.
- Licence fee
- Rent for software. Ask what happens to your site or system if you stop paying it.
- Retainer
- A fixed monthly fee. Always ask for a list of what it covers.
Fair questions.
Is the quote check really free?
Yes. Send me a quote, report or invoice from any agency, whether it's for a website, IT, software or marketing, and I'll explain it in plain English. No charge, and no obligation to use me for anything.
Do I have to take everything in the proposal?
No. Take all of it, some of it or none of it. Plenty of businesses only need one thing done well, and you can always add more later.
How does payment work?
Half when you accept the proposal, half when you approve the finished work. Any ongoing costs are listed in the proposal before you agree, and you can cancel them any time.
I already use a calendar and a few apps. Do I have to change everything?
No. I start from how you already work and build around it. The point is less admin for you, not a new system to learn.
Do you only work in Sydney?
No. If you're in Sydney, we'll usually meet face to face for the first conversation. Anywhere else in Australia, we start with a video call, and everything after that works over the phone, video and email.
Is the app on Android too?
Apps are built for iPhone. If you or your team use Android, mention it when you get in touch and we'll talk through the options.
What happens if I want to stop?
Ongoing costs can be cancelled any time. Your business information and customer records are yours, and I hand them over. What happens to the website or system itself depends on how it's built, and I explain that in plain English before you agree to anything.
I already have a website. Can you work with it?
Yes. I'll reuse what's worth keeping, rebuild it properly, and make sure your old address still points to the new site.
G'day, I'm Andrew.
I'm a tech, marketing and AI consultant based in Sydney, and I work with tradies. You're good at your trade. You shouldn't need a second apprenticeship to work out what an agency is charging you for.
Technical language shouldn't be a place to hide a price. So that's the job: I stand between you and the jargon, work out what the real problem is, and fix it. You deal with me directly, from the first chat onwards.
Enquiry sent.
I'll be in touch within one business day.